Why might you use a QR Code?
Scanning QR codes can reduce customer frustration when typing in long URL’s. QR Codes – abbreviated from “Quick Response Code” – is a trademark for a type of matrix barcode (or two dimensional codes) which allow people to connect people with each other and to multimedia digital content via a mobile application loaded on their smartphone. QR codes allow the digital world to come into the real world. Once scanned, QR codes take you from the real world back into the digital world. There are a lot of different free QR code generators out on the Internet; here is a link to a blog post about “10 Free Online QR Code Generators”: http://freenuts.com/top-10-free-online-qr-code-generators/
Microsoft QR Code Cookies? Really?
QR codes work like this:
- Place the QR Code at eye-level when scanning.
- When designing: QR Codes should not be smaller than 5/8 inches by 5/8 inches when they are printed.
- Besides text, you can turn phone numbers, maps, business cards and other information into QR codes.
The QR Code generator that I use is QR Stuff - www.qrstuff.com – an easy to use website where I can select my data type, my URL content, pick a color and preview my QR Code before I download the image (pretty simple huh?).
Things you should consider with QR codes:
- Place the QR code at eyelevel when scanning.
- When designing; QR codes should not be any smaller than 5/8-inches-by-5/8 inches when they are printed.
- Besides text, you can turn phone numbers, maps, business cards and other information into QR codes.
- Use a URL shortener for faster loading: https://bitly.como or https://tinyurl.com
Check out this video on Advertising with QR codes: http://www.youtube.com/watch?v=ZYDbFTai0iE
Are QR codes the way of our future? Be on the look-out for QR codes in your magazines, on products in the grocery store, on video games, on marketing literature, or on your local TV station – I am positive you will see them. Stop back and post or tell us where you are seeing QR codes appear in your life? How many QR codes do you think were scanned across the world, during the time you read this blog post – kind of a fun way to market isn’t it?
Check it out, I even found a QR code attached to a recipe.
Who does't like General Tsao's Chicken?
Happy Scanning!
Holly Berlin, General Manager
One of the QR code uses that has impressed me is in Relevant magazine (www.relevantmagazine.com). In their print edition, they often have QR codes on an article page that links you to an audio interview, musical performance, video, or other form of multimedia. QR codes are not necessary for the iPad version of the magazine as they embed those links right in the magazine.
Just got a DPS Music catalog (www.go-dps.com ) – QR codes everywhere in the catalog. When I scanned a cajon QR code with my iPhone it took me to an information video about the LP Bongo Cajon that I was interested in buying! I love technology!