Monthly Archives: June 2012

A Basket to Catch the Apple

For as long as there were personal computers, Microsoft had been the leader in software development and engineering for operating systems, and they stood firm on that belief. Today they are going to build a basket to catch the apple.

This week, Microsoft is expected to introduce a tablet computer to run their new Windows 8 operating system. It is the first time in the company’s 37-year history that it will offer a computer of its own. Google also has made waves in channeling the same plan as it announced plans to pay $12.5 billion to acquire Motorola Mobility, a maker of Android’s smartphones and tablets.

With the tremendous success of Apple, now the most highly valued company in the world, has shown rivals that in order to create superior technology was to “make the whole widget”. In the most recent  quarter, Apple’s revenue from iPad was $6.59 billion, more than Microsoft’s sales of Windows.

For Microsoft, making a tablet is a risky venture. Windows has a steadfast relationship with its hardware partners. The plan could erode the commitment those partners have to Windows since Microsoft will effectively be competing with them for sales.

Also, Microsoft has a mix track record. It makes the Xbox 360, but took years of losses due to manufacturing problems. They also failed with the Zune, which is a music player that was designed to compete with the iPod.

The Microsoft tablet is expected to use Windows 8 RT, based on a class of microprocessors called ARM chips. That is the same class of chips inside the iPad.

Let’s hope Microsoft will be successful in catching the golden Apple. Competition is always a good thing.  All comments are welcome for discussion!

Chrissy Le, Technology Marketing Specialist

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Tech and Pseudo Invasion of Privacy

We hear a lot about our privacy being invaded by such modern technologies as cell phones, Twitter, FaceBook, credit and debit card usage tracking, etc. I wonder, though, did we ever really have the privacy we’re claiming to have lost?

An immediate example that comes to mind is the telepathic communication between parents living in small communities and close-knit neighborhoods when their children do something wrong. I know I never got home before the news of my disgraceful behavior did. This happened even when we were living with no telephone.

Then there were the party lines. Do you remember them? Anyone could listen in. (How many times did you drop a handset when someone yelled, “I know you’re there listening, you get off right now or I’m telling your mother!”)

Of course, the parental communication zone had nothing on the school gossip-rumor incubation zone. Age never mattered. It began in kindergarten. I don’t think it ever stops. The topics may change over time – from who got a new bicycle to who was dating who or who got what job – but it is still gossip and rumor.

It’s a very active part of society. From co-workers talking to each other to the people who you see publically, news of what you think, do, say, wear and dress gets around quickly….although not necessarily accurately. I’m convinced when they complete translations of cave paintings, they’re going to discover they were the tabloids of the day.

What technology has brought to the mix is just a function of speed and distance. While it may have taken news of bad behavior about 15 minutes to reach your folks, today that same behavior announcement can travel around the world twice in about 10 minutes – in multiple languages – with multiple twists on hairstyles, companions, clothing, locations, money spent, and/or drugs consumed.

It’s still the same old same old gossip/rumor mill.

Only now it’s on steroids.

And satellites.

Carol Smith / Training Manager

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