For as long as there were personal computers, Microsoft had been the leader in software development and engineering for operating systems, and they stood firm on that belief. Today they are going to build a basket to catch the apple.
This week, Microsoft is expected to introduce a tablet computer to run their new Windows 8 operating system. It is the first time in the company’s 37-year history that it will offer a computer of its own. Google also has made waves in channeling the same plan as it announced plans to pay $12.5 billion to acquire Motorola Mobility, a maker of Android’s smartphones and tablets.
With the tremendous success of Apple, now the most highly valued company in the world, has shown rivals that in order to create superior technology was to “make the whole widget”. In the most recent quarter, Apple’s revenue from iPad was $6.59 billion, more than Microsoft’s sales of Windows.
For Microsoft, making a tablet is a risky venture. Windows has a steadfast relationship with its hardware partners. The plan could erode the commitment those partners have to Windows since Microsoft will effectively be competing with them for sales.
Also, Microsoft has a mix track record. It makes the Xbox 360, but took years of losses due to manufacturing problems. They also failed with the Zune, which is a music player that was designed to compete with the iPod.
The Microsoft tablet is expected to use Windows 8 RT, based on a class of microprocessors called ARM chips. That is the same class of chips inside the iPad.
Let’s hope Microsoft will be successful in catching the golden Apple. Competition is always a good thing. All comments are welcome for discussion!
Chrissy Le, Technology Marketing Specialist